AT&T Stadium interior with giant screen
NFC East

Dallas Cowboys

AT&T Stadium

12-5
2026 Record
1st
NFC East
AT&T Stadium
Home Stadium

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The Weight of the Star

To play for the Dallas Cowboys is to play under the brightest spotlight in sports. There is no neutral opinion on "America's Team"—you either love them or you love to hate them. This polarization drives the NFL's ratings. Since 1960, the franchise has been defined by innovation, from Tex Schramm's marketing genius (which brought us the Cheerleaders) to Tom Landry's "Flex Defense."

Today, the Star represents the most valuable sports franchise in the world. But for fans, it's about the chase for that elusive sixth Super Bowl ring. The glory days of the 90s Triplets (Aikman, Smith, Irvin) set a standard that every current roster is measured against.

The Spectacle of Jerry World

AT&T Stadium is not just a stadium; it's a monument to excess. Everything is bigger in Texas, and Jerry Jones proved it with this venue. The center-hung video board stretches from one 20-yard line to the other, offering a picture so high-definition that fans in the lower bowl often find themselves watching the screen instead of the field.

The "Party Pass" (Standing Room Only) sections at either end zone offer one of the most unique—and affordable—ways to see an NFL game, provided you get there early enough to secure a rail spot. The energy in these standing sections is rowdy, raw, and unmistakably Texan.

Thanksgiving Tradition

Football and turkey go hand-in-hand, and the Cowboys are the hosts of the feast. Since 1966, Dallas has hosted a game on Thanksgiving Day, making it a national ritual for millions of families to tune in after dinner. It's the one day a year where the eyes of the entire country are fixated on Arlington, creating a playoff-like atmosphere in the middle of the regular season.

Frequently Asked Questions

How large is the video board?
The screen spans 160 feet in length and 72 feet in height. It was the world's largest HD video display when installed and remains a defining feature of the stadium.
What is the best way to park at AT&T Stadium?
Parking is notoriously expensive near the stadium. Many fans choose to park remotely at nearby lots (like the Texas Rangers' lots) or use shuttle services from downtown Arlington restaurants like J. Gilligan's.
Can I take a tour of the stadium?
Yes, AT&T Stadium offers daily tours that include access to the locker rooms, the post-game interview room, and even the field itself (when not covered for other events).
Why is the roof sometimes closed on nice days?
The massive retractable roof is often kept closed to control lighting for television broadcasts, preventing harsh shadows on the field that can affect visibility.
Who are the Triplets?
The Triplets refers to the Hall of Fame trio of Troy Aikman (QB), Emmitt Smith (RB), and Michael Irvin (WR) who led the team to three Super Bowl titles in the 1990s.