Explore Cowboys
The Weight of the Star
To play for the Dallas Cowboys is to play under the brightest spotlight in sports. There is no neutral opinion on "America's Team"—you either love them or you love to hate them. This polarization drives the NFL's ratings. Since 1960, the franchise has been defined by innovation, from Tex Schramm's marketing genius (which brought us the Cheerleaders) to Tom Landry's "Flex Defense."
Today, the Star represents the most valuable sports franchise in the world. But for fans, it's about the chase for that elusive sixth Super Bowl ring. The glory days of the 90s Triplets (Aikman, Smith, Irvin) set a standard that every current roster is measured against.
The Spectacle of Jerry World
AT&T Stadium is not just a stadium; it's a monument to excess. Everything is bigger in Texas, and Jerry Jones proved it with this venue. The center-hung video board stretches from one 20-yard line to the other, offering a picture so high-definition that fans in the lower bowl often find themselves watching the screen instead of the field.
The "Party Pass" (Standing Room Only) sections at either end zone offer one of the most unique—and affordable—ways to see an NFL game, provided you get there early enough to secure a rail spot. The energy in these standing sections is rowdy, raw, and unmistakably Texan.
Thanksgiving Tradition
Football and turkey go hand-in-hand, and the Cowboys are the hosts of the feast. Since 1966, Dallas has hosted a game on Thanksgiving Day, making it a national ritual for millions of families to tune in after dinner. It's the one day a year where the eyes of the entire country are fixated on Arlington, creating a playoff-like atmosphere in the middle of the regular season.
