Explore Jaguars
It Was Always the Jags
Jacksonville is often overlooked in the national conversation, but that's exactly how Duval County likes it. This is a small market with a massive chip on its shoulder. The Jaguars aren't just a team; they are the sole major professional sports identity for North Florida. When the team is winning, the city vibrates with teal energy.
The "Jags" identity is built on chaos and resilience. From the miracle run of the 90s expansion team to the "Sacksonville" defense that nearly made the Super Bowl, the highs are euphoric. The lows? Well, Jaguars fans have weathered storms that would break other fanbases, always coming back to scream "DUUUVAL" on Sunday.
Pools and Humidity
EverBank Stadium is famously the only NFL venue where you can watch a touchdown while submerged in a swimming pool. The north end zone cabanas are an iconic feature that embraces the Florida lifestyle. But for the opposing team, the heat is no vacation. The humid, heavy air of a 1:00 PM kickoff in September wilts visitors.
Jaxson de Ville, the bungee-jumping mascot, is a legitimate attraction himself. His daredevil stunts from the light riggings set the tone for a game day experience that feels like a party first and a football game second.
The London Connection
The Jaguars have become London's adopted home team, playing a game at Wembley or Tottenham almost every year. While locals have mixed feelings about surrendering a home game, it has built an international following that is surprisingly robust. Walk into a pub in London, and you'll see more Trevor Lawrence jerseys than you'd expect.