Explore Vikings
The Skol Nation
The Minnesota Vikings have turned their Nordic heritage into the best branding in the NFL. The "Skol Chant" is terrifyingly unified. When 66,000 fans clap in rhythm, it sounds like a war drum.
The fanbase is defined by "heartbreak resiliency." From the four Super Bowl losses in the 70s to the 1998 NFC Championship shocker, Vikings fans have seen it all. Yet, they fill the stadium every week with an optimism that is uniquely Minnesotan. The "Purple People Eaters" DNA—tough, physical defens—still runs deep.
The Glass Ship
U.S. Bank Stadium is an architectural marvel. Designed to look like a Viking longship pushing through ice, its sharp angles and massive glass doors (the largest pivoting doors in the world) are stunning. Inside, the acoustics are designed to reflect noise back to the field. It is famously one of the loudest buildings in sports.
Outside, the "Legacy Ship" sculpture—a massive Viking ship with a video board sail—is the premier selfie spot for fans.
Prince and Purple Rain
You can't talk about Minnesota purple without talking about Prince. The connection between the artist and the team is spiritual. When the team wins, the stadium lights up purple and "Let's Go Crazy" blasts over the speakers. It's a localized cultural touch that makes the atmosphere distinct from any other generic stadium experience.