Explore Lions
Biting Kneecaps and Taking Names
The "Same Old Lions" are dead. The Dan Campbell era has ushered in a culture of grit, toughness, and relentless effort that mirrors the city of Detroit itself. This team doesn't just want to win; they want to physically dominate you.
The atmosphere at Ford Field has gone from dormant to deafening. It recently set decibel records for stadium noise playoff games. The roar of 65,000 fans who have waited a lifetime for a winner is a sound that shakes the foundation of the building.
Thanksgiving in Detroit
Football on Thanksgiving is synonymous with Detroit. Since 1934, the Lions have hosted the early game. It is a national tradition, but for locals, it's a holiday ritual. Families go to the game in the morning, then head home for turkey. The "Honolulu Blue" throwbacks worn on this day pop beautifully on HD screens, reminding everyone of the franchise's deep history.
Defend the Den
Ford Field, built into an old Warehouse (part of the Hudson's warehouse), has incredible character. The brick aesthetics and integrated industrial elements make it uniquely Detroit. The "Power Hour" before the game offers cheap beers and food to get fans in the seats early, ensuring the noise starts before kickoff.