Explore Falcons
The Dirty Birds Culture
Atlanta is the hip-hop capital of the world, and the Falcons fully embrace that swagger. The "Dirty Bird" dance of the 1998 Super Bowl team set the tone, and today, you're likely to see Ludacris, T.I., or Quavo on the sidelines. The music is better here. The energy is distinct.
While the team has had recent struggles, the offensive firepower of the current roster (Bijan, London, Pitts) brings people to the stadium. It's a fast-track team built for indoors.
Architecture as Art
Mercedes-Benz Stadium is arguably the most beautiful stadium in the world. The roof opens like a camera aperture (when it works), creating an iconic silhouette. The massive window to the city offers a view of the Atlanta skyline that connects the game to the urban environment.
The "Fan First" pricing model is legendary. Being able to take a family of four to a game and eat for under $30 is a miracle in modern sports. It keeps the concourses busy and the vibe happy.
Hate Week vs. The Saints
The rivalry with the New Orleans Saints is one of the nastiest in the NFL. It is pure geographical and cultural hatred. When the Saints come to town, the stadium energy changes. It becomes personal. A win against New Orleans can salvage an otherwise mediocre season.