Everything is bigger in Texas. AT&T Stadium is a colossus of entertainment. It defined the modern era of sports venues with its center-hung video board that stretches from 20-yard line to 20-yard line. It is not just a place to watch a game; it is a spectacle.
Standing Room Only (SRO)
The Cowboys invented the "Party Pass." For typically $29-$50, you can get into the stadium without a seat.
SRO Warning
If you buy a Party Pass, you must arrive when gates open (2+ hours early) and sprint to the rail to get a view of the field. Otherwise, you will be watching the game on a screen... inside the stadium. Wear comfortable shoes; you will be standing for 5 hours.
The Video Board
The board is 160 feet wide and 72 feet tall. It is so captivating that even players sometimes get caught watching themselves on it during a play. It ensures there are no bad views in the house, as the screen is clearer than real life. The sheer scale of it is Disorienting at first, but it quickly becomes the focal point of the experience.
Miller LiteHouse
The Miller LiteHouse at the West Plaza offers a massive outdoor tailgate experience that ticket holders can access. It features live music, food trucks, and a festive atmosphere before and during the game. It is a great spot to grab a cheaper beer before entering the main bowl.
Art Collection
Jerry Jones installed museum-quality contemporary art throughout the stadium concourses. Take a walk around to see massive murals and sculptures that differ significantly from standard sports memorabilia. It elevates the venue from a sports hall to a cultural center.
Parking
Parking at the stadium is pricey ($75+). Many fans park at nearby Rangers lots (Globe Life Field) or private lots along Collins Street and walk 15-20 minutes. The walk is generally safe and filled with other fans, creating a pre-game parade atmosphere.